Certified Financial Marketer 24 - 28 May 2009 • Villa Rotana Hotel • Dubai
Successfully Develop And Market Financial Products And Services |
Event Overview
By Attending This Five Day Executive Training Course You Will: |
| • | Better comprehend the changing marketing environment for financial institutions in the GCC region |
| • | Understand the integral role of marketing in the development of new banking products and services |
| • | Know how to deal with increased competitive pressure coming from the big global banks |
| • | Understand customer behaviour, segmention and specific market and pricing strategies |
| • | Learn how to position your institution to the most valuable high-net-worth Individuals |
| • | Improve the components of effective relationship management |
| • | Discover how to develop a multi-year marketing strategy for financial services and products in your organisation |
| • | Gain long term competitive advantage |
It is impossible to successfully market any financial product today without examining the current financial situation and finding a way to overcome it.
There is no need to do it on your own, as IIR is pleased to present the training course Chartered Financial Marketer, where you will be able to discuss new approaches with top industry peers through interactive case studies and breakout sessions. Moreover, you will gain an understanding of the latest strategies in this arena from your expert course director, Geoffrey Bye.
Even in the current climate, the world’s largest banks, insurance companies and fund operators are investing heavily in the GCC to capture market share. The region has become an active investment market for foreign banks offering long-term growth opportunities. In this environment, you need to have a clear understanding of your competitive differentiation and be able to create a strong and definitive brand proposition.
Much has been done to improve marketing technologies and strategies in the past years, particularly with the introduction of the internet and the strong focus on Customer Relationship Management (CRM), but you also see much more clearly defined customer segmentation analysis and solutions.
IIR’s Chartered Financial Marketer will uncover marketing strategies and technologies which are essential for success in the Middle East’s changing competitive landscape. Your course director Geoffrey Bye, a specialist consultant to the finance sector, will help you develop the skills you need to enable your organisation to develop strategic plans that fuel growth and profitability, while improving customer satisfaction and retention.
This highly practical qualification has been specifically designed for:
- Marketing Managers
- Marketing Practitioners
- Advertising and PR Agency Executives
- Customer Relationship Managers
- Product Line Managers
- Retail Banking Managers
- Sales and Promotions Managers responsible for financial services marketing